Bambino Mio are delighted to announce they are launching in over 200 Sainsbury’s stores across the country. As the market for reusable nappies continues to grow, mainstream retailers understand the importance of stocking these popular products.
Sales of Bambino Mio in the UK have grown consistently during the recession, driven by the money saving benefits to parents and the company have seen a record number of new retailers stocking their products than ever before. The comprehensive Sainsbury’s in-store offering includes the multi award-winning miosolo all-in-one nappy, reusable nappy liners, nappy cleanser, award-winning swim nappies and training pants along with a larger product range online.
If that wasn’t enough, recent research released by Mums Views™ has revealed Bambino Mio as the most widely used reusable nappy brand in the UK. Mums Views™ is a leading independent market research company specialising in research amongst pregnant women and women with young children. Mums Views™ has a panel of around 40,000 women who are either pregnant or have a young child and use this panel to conduct their extensive research.
This new research has allowed Mums Views™ to look into the full purchasing behaviour for the reusable nappy category over a period of 6 years from pregnancy onwards. When users of over 700 baby brands were asked to rate the products that they use as part of Mums Views™ ‘Mum and Baby’s Top 100,’ Bambino Mio came out as number one reusable nappy brand in the ‘most widely used brands’ category.
Reusable nappies have increased greatly in popularity in the UK over the past few years as more and more parents are becoming conscious about their financial and environmental benefits. In the current economic climate, parents are looking to save money and purchase sustainable products and Bambino Mio can offer this. Loved by parents all over the world, Bambino Mio offer parents stylish, high quality and affordable products while still presenting retailers with attractive margins.
In conjunction with the launch, Sainsbury’s are kindly offering their customers 20% off Bambino Mio products in store. So check out if your local Sainsbury’s have them and grab yourself a great deal, maybe you’ll find true love and convert with Bambino Mio!